인플리 블로그 https://inflee.co/blog 인플루언서 마케팅 전략, 캠페인 사례, 크리에이터 성장 인사이트 ko Tue, 12 May 2026 17:52:29 GMT <![CDATA[2026 상반기 인플루언서 마케팅 트렌드 5가지 — 소규모 브랜드는 무엇부터 바꿔야 할까]]> https://inflee.co/blog/brands/teurendeu-insaiteu/2026-sangbangi-inpeulrueonseo-maketing-teurendeu-5gaji-sogyumo-beuraendeuneun-mueosbuteo-baggweoya-halgga https://inflee.co/blog/brands/teurendeu-insaiteu/2026-sangbangi-inpeulrueonseo-maketing-teurendeu-5gaji-sogyumo-beuraendeuneun-mueosbuteo-baggweoya-halgga Sat, 02 May 2026 06:29:42 GMT <![CDATA[2026 인스타 알고리즘 변화가 광고주에게 의미하는 것 — 도달은 늘었는데 왜 전환은 안 나올까]]> https://inflee.co/blog/brands/teurendeu-insaiteu/2026-inseuta-algorijeum-byeonhwaga-gwanggojuege-yimihaneun-geos-dodaleun-neuleossneunde-wae-jeonhwaneun-an-naolgga https://inflee.co/blog/brands/teurendeu-insaiteu/2026-inseuta-algorijeum-byeonhwaga-gwanggojuege-yimihaneun-geos-dodaleun-neuleossneunde-wae-jeonhwaneun-an-naolgga Sat, 02 May 2026 06:28:03 GMT <![CDATA[마이크로 인플루언서 단가가 비싸게 느껴지는 진짜 이유 — CPM으로 보면 틀리고 ROI로 보면 맞다]]> https://inflee.co/blog/brands/teurendeu-insaiteu/maikeuro-inpeulrueonseo-dangaga-bissage-neuggyeojineun-jinjja-iyu-cpmeuro-bomyeon-teulrigo-roiro-bomyeon-majda https://inflee.co/blog/brands/teurendeu-insaiteu/maikeuro-inpeulrueonseo-dangaga-bissage-neuggyeojineun-jinjja-iyu-cpmeuro-bomyeon-teulrigo-roiro-bomyeon-majda Sat, 02 May 2026 06:26:22 GMT <![CDATA[ROAS 1 미만에서 4 넘기까지 — 연매출 10~30억 브랜드가 공통으로 거친 3가지 전환 패턴]]> https://inflee.co/blog/brands/teurendeu-insaiteu/roas-1-mimaneseo-4-neomgiggaji-yeonmaecul-1030eog-beuraendeuga-gongtongeuro-geocin-3gaji-jeonhwan-paeteon https://inflee.co/blog/brands/teurendeu-insaiteu/roas-1-mimaneseo-4-neomgiggaji-yeonmaecul-1030eog-beuraendeuga-gongtongeuro-geocin-3gaji-jeonhwan-paeteon Sat, 02 May 2026 06:24:52 GMT <![CDATA["릴스 봤는데 네이버 검색해서 샀어요" — 라스트 클릭 함정에서 인플루언서 기여 40~60% 복구하는 법]]> https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/rilseu-bwassneunde-neibeo-geomsaeghaeseo-sasseoyo-raseuteu-keulrig-hamjeongeseo-inpeulrueonseo-giyeo-4060-bogguhaneun-beob https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/rilseu-bwassneunde-neibeo-geomsaeghaeseo-sasseoyo-raseuteu-keulrig-hamjeongeseo-inpeulrueonseo-giyeo-4060-bogguhaneun-beob Sat, 02 May 2026 06:00:43 GMT <![CDATA[ROAS·CPE·CPM·CPA·CPV — 인플루언서 캠페인 지표 언제 뭘 봐야 하나, 목표별 선택 가이드]]> https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/roas-cpe-cpm-cpa-cpv-inpeulrueonseo-kaempein-jipyo-eonje-mweol-bwaya-hana-mogpyobyeol-seontaeg-gaideu https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/roas-cpe-cpm-cpa-cpv-inpeulrueonseo-kaempein-jipyo-eonje-mweol-bwaya-hana-mogpyobyeol-seontaeg-gaideu Fri, 01 May 2026 13:53:38 GMT <![CDATA["이 인플루언서 다시 써도 될까?" — 재섭외·앰버서더 전환·교체 판단하는 12지표 스코어카드]]> https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/i-inpeulrueonseo-dasi-sseodo-doelgga-jaeseoboe-aembeoseodeo-jeonhwan-gyoce-pandanhaneun-12jipyo-seukoeokadeu https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/i-inpeulrueonseo-dasi-sseodo-doelgga-jaeseoboe-aembeoseodeo-jeonhwan-gyoce-pandanhaneun-12jipyo-seukoeokadeu Fri, 01 May 2026 13:52:08 GMT <![CDATA[릴스 광고 → 구매 전환 추적하기: UTM + 쿠폰코드 + 메타 CAPI 연동 실전 대시보드 설계법]]> https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/rilseu-gwanggo-gumae-jeonhwan-cujeoghagi-utm-kuponkodeu-meta-capi-yeondong-siljeon-daesibodeu-seolgyebeob https://inflee.co/blog/brands/kaempein-seonggwa-ceugjeong-roi-jeungmyeong/rilseu-gwanggo-gumae-jeonhwan-cujeoghagi-utm-kuponkodeu-meta-capi-yeondong-siljeon-daesibodeu-seolgyebeob Fri, 01 May 2026 13:50:27 GMT <![CDATA[#광고 맨 끝에 숨기는 시대는 끝났다 — 2024 개정 심사지침·2025 안내서 완전 대응 체크리스트]]> https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/gwanggo-maen-ggeute-sumgineun-sidaeneun-ggeutnassda-2024-gaejeong-simsajicim-2025-annaeseo-wanjeon-daeeung-cekeuriseuteu https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/gwanggo-maen-ggeute-sumgineun-sidaeneun-ggeutnassda-2024-gaejeong-simsajicim-2025-annaeseo-wanjeon-daeeung-cekeuriseuteu Fri, 01 May 2026 13:46:59 GMT <![CDATA[600만원 릴스가 왜 망했을까 — 크리에이티브를 살리는 브리핑 7원칙 + 복붙 템플릿]]> https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/600manweon-rilseuga-wae-manghaesseulgga-keurieitibeureul-salrineun-beuriping-7weoncig-bogbut-tempeulris https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/600manweon-rilseuga-wae-manghaesseulgga-keurieitibeureul-salrineun-beuriping-7weoncig-bogbut-tempeulris Fri, 01 May 2026 13:44:36 GMT <![CDATA[15만 인플루언서에게 300만원 썼는데 유입 27명 — 섭외 전 10분이면 거르는 가짜 팔로워 7가지 신호]]> https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/15man-inpeulrueonseoege-300manweon-sseossneunde-yuib-27myeong-seoboe-jeon-10bunimyeon-georeuneun-gajja-palroweo-7gaji-sinho https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/15man-inpeulrueonseoege-300manweon-sseossneunde-yuib-27myeong-seoboe-jeon-10bunimyeon-georeuneun-gajja-palroweo-7gaji-sinho Fri, 01 May 2026 13:42:19 GMT <![CDATA[팔로워 3만에 200만원? — 인플루언서 단가가 적정한지 판단하는 4단계 프레임워크 (2026 국내 단가표 포함)]]> https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/palroweo-3mane-200manweon-inpeulrueonseo-dangaga-jeogjeonghanji-pandanhaneun-4dangye-peureimweokeu-2026-gugnae-dangapyo-poham https://inflee.co/blog/brands/inpeulrueonseo-seoboe-hyeobeob-silmu/palroweo-3mane-200manweon-inpeulrueonseo-dangaga-jeogjeonghanji-pandanhaneun-4dangye-peureimweokeu-2026-gugnae-dangapyo-poham Fri, 01 May 2026 13:40:22 GMT <![CDATA[리빙·가전·인테리어 브랜드 인플루언서 플레이북 — 오늘의집·29CM 2026 경쟁 시대에 전환 만드는 4가지 구조]]> https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/ribing-gajeon-interieo-beuraendeu-inpeulrueonseo-peulreibug-oneulyijib-29cm-2026-gyeongjaeng-sidaee-jeonhwan-mandeuneun-4gaji-gujo https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/ribing-gajeon-interieo-beuraendeu-inpeulrueonseo-peulreibug-oneulyijib-29cm-2026-gyeongjaeng-sidaee-jeonhwan-mandeuneun-4gaji-gujo Fri, 01 May 2026 13:35:25 GMT <![CDATA[패션·의류 브랜드 인플루언서 플레이북 — 무신사·에이블리·자사몰 3축에서 핏·리뷰·팬덤으로 전환 만드는 법]]> https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/paesyeon-yiryu-beuraendeu-inpeulrueonseo-peulreibug-musinsa-eibeulri-jasamol-3cugeseo-pis-ribyu-paendeomeuro-jeonhwan-mandeuneun-beob https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/paesyeon-yiryu-beuraendeu-inpeulrueonseo-peulreibug-musinsa-eibeulri-jasamol-3cugeseo-pis-ribyu-paendeomeuro-jeonhwan-mandeuneun-beob Fri, 01 May 2026 13:33:53 GMT <![CDATA[F&B·건강식품 브랜드 인플루언서 플레이북 — 쿠팡·자사몰·정기구독 3채널에서 ROAS 4 만드는 법]]> https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/f-b-geongangsigpum-beuraendeu-inpeulrueonseo-peulreibug-kupang-jasamol-jeonggigudog-3caeneoleseo-roas-4-mandeuneun-beob https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/f-b-geongangsigpum-beuraendeu-inpeulrueonseo-peulreibug-kupang-jasamol-jeonggigudog-3caeneoleseo-roas-4-mandeuneun-beob Fri, 01 May 2026 13:32:34 GMT <![CDATA[뷰티·스킨케어 인플루언서 플레이북 — 올리브영 시대에 국내 3만 브랜드 중 살아남는 4가지 공식]]> https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/byuti-seukinkeeo-inpeulrueonseo-peulreibug-olribeuyeong-sidaee-gugnae-3man-beuraendeu-jung-salanamneun-4gaji-gongsig https://inflee.co/blog/brands/eobjongbyeol-inpeulrueonseo-maketing-peulreibug/byuti-seukinkeeo-inpeulrueonseo-peulreibug-olribeuyeong-sidaee-gugnae-3man-beuraendeu-jung-salanamneun-4gaji-gongsig Fri, 01 May 2026 13:31:04 GMT <![CDATA[협찬만으로는 한계 — 내 이름으로 상품 만드는 크리에이터의 4가지 길 (디지털·굿즈·브랜드·콜라보)]]> https://inflee.co/blog/influencers/creator-business/hyeobcanmaneuroneun-hangye-nae-ireumeuro-sangpum-mandeuneun-keurieiteoyi-4gaji-gil-dijiteol-gusjeu-beuraendeu-kolrabo https://inflee.co/blog/influencers/creator-business/hyeobcanmaneuroneun-hangye-nae-ireumeuro-sangpum-mandeuneun-keurieiteoyi-4gaji-gil-dijiteol-gusjeu-beuraendeu-kolrabo Thu, 30 Apr 2026 05:27:30 GMT <![CDATA["이 가격은 어려워요" — 협찬 제안 거절·협상·단가 인상 매뉴얼 (크리에이터용 대본 포함)]]> https://inflee.co/blog/influencers/creator-business/i-gagyeogeun-eoryeoweoyo-hyeobcan-jean-geojeol-hyeobsang-danga-insang-maenyueol-keurieiteoyong-daebon-poham https://inflee.co/blog/influencers/creator-business/i-gagyeogeun-eoryeoweoyo-hyeobcan-jean-geojeol-hyeobsang-danga-insang-maenyueol-keurieiteoyong-daebon-poham Thu, 30 Apr 2026 05:25:52 GMT <![CDATA[1년 만에 번아웃 왔어요 — 3년+ 지속하는 크리에이터의 콘텐츠 시스템 설계법]]> https://inflee.co/blog/influencers/creator-business/1nyeon-mane-beonaus-wasseoyo-3nyeon-jisoghaneun-keurieiteoyi-kontenceu-siseutem-seolgyebeob https://inflee.co/blog/influencers/creator-business/1nyeon-mane-beonaus-wasseoyo-3nyeon-jisoghaneun-keurieiteoyi-kontenceu-siseutem-seolgyebeob Thu, 30 Apr 2026 05:23:59 GMT <![CDATA[협찬 받기 시작했다면 읽어야 할 글 — 크리에이터 세금 신고 완전 가이드 (사업자등록부터 절세까지)]]> https://inflee.co/blog/influencers/creator-business/hyeobcan-badgi-sijaghaessdamyeon-ilgeoya-hal-geul-keurieiteo-segeum-singo-wanjeon-gaideu-saeobjadeungrogbuteo-jeolseggaji https://inflee.co/blog/influencers/creator-business/hyeobcan-badgi-sijaghaessdamyeon-ilgeoya-hal-geul-keurieiteo-segeum-singo-wanjeon-gaideu-saeobjadeungrogbuteo-jeolseggaji Thu, 30 Apr 2026 05:21:55 GMT <![CDATA[같은 카테고리 2개 브랜드에서 제안 왔어요 — 경쟁사·카테고리 블랭크 관리 완전 가이드]]> https://inflee.co/blog/influencers/campaign-brand-collab/gateun-kategori-2gae-beuraendeueseo-jean-wasseoyo-gyeongjaengsa-kategori-beulraengkeu-gwanri-wanjeon-gaideu https://inflee.co/blog/influencers/campaign-brand-collab/gateun-kategori-2gae-beuraendeueseo-jean-wasseoyo-gyeongjaengsa-kategori-beulraengkeu-gwanri-wanjeon-gaideu Thu, 30 Apr 2026 05:08:04 GMT <![CDATA[1회 협찬에서 멈추지 마라 — 첫 캠페인을 6개월 앰버서더 계약으로 만드는 6단계 로드맵]]> https://inflee.co/blog/influencers/campaign-brand-collab/1hoe-hyeobcaneseo-meomcuji-mara-ceos-kaempeineul-6gaeweol-aembeoseodeo-gyeyageuro-mandeuneun-6dangye-rodeumaeb https://inflee.co/blog/influencers/campaign-brand-collab/1hoe-hyeobcaneseo-meomcuji-mara-ceos-kaempeineul-6gaeweol-aembeoseodeo-gyeyageuro-mandeuneun-6dangye-rodeumaeb Thu, 30 Apr 2026 05:05:31 GMT <![CDATA[브랜드가 먼저 DM 보내게 만드는 법 — 프로필·바이오·미디어킷 설계 완전 가이드]]> https://inflee.co/blog/influencers/campaign-brand-collab/beuraendeuga-meonjeo-dm-bonaege-mandeuneun-beob-peuropil-baio-midieokis-seolgye-wanjeon-gaideu https://inflee.co/blog/influencers/campaign-brand-collab/beuraendeuga-meonjeo-dm-bonaege-mandeuneun-beob-peuropil-baio-midieokis-seolgye-wanjeon-gaideu Thu, 30 Apr 2026 05:04:02 GMT <![CDATA[DM 기다리지 말고 먼저 제안하자 — 브랜드에 콜드 메일 보내 캠페인 수주하는 법 (템플릿 포함)]]> https://inflee.co/blog/influencers/campaign-brand-collab/dm-gidariji-malgo-meonjeo-jeanhaja-beuraendeue-koldeu-meil-bonae-kaempein-sujuhaneun-beob-tempeulris-poham https://inflee.co/blog/influencers/campaign-brand-collab/dm-gidariji-malgo-meonjeo-jeanhaja-beuraendeue-koldeu-meil-bonae-kaempein-sujuhaneun-beob-tempeulris-poham Thu, 30 Apr 2026 05:01:44 GMT <![CDATA[릴스 조회수는 나오는데 광고 제안이 안 올 때 — 계정 '발견 가능성'을 높이는 프로필·캡션·해시태그 세팅법]]> https://inflee.co/blog/influencers/reels-for-brands/rilseu-johoesuneun-naoneunde-gwanggo-jeani-an-ol-ddae-gyejeong-balgyeon-ganeungseong-eul-nopineun-peuropil-kaebsyeon-haesitaegeu-setingbeob https://inflee.co/blog/influencers/reels-for-brands/rilseu-johoesuneun-naoneunde-gwanggo-jeani-an-ol-ddae-gyejeong-balgyeon-ganeungseong-eul-nopineun-peuropil-kaebsyeon-haesitaegeu-setingbeob Wed, 15 Apr 2026 16:09:08 GMT <![CDATA[맛집 릴스 평균 조회수 10만 넘긴 크리에이터의 촬영·편집·업로드 루틴]]> https://inflee.co/blog/influencers/reels-for-brands/masjib-rilseu-pyeonggyun-johoesu-10man-neomgin-keurieiteoyi-cwalyeong-pyeonjib-eobrodeu-rutin https://inflee.co/blog/influencers/reels-for-brands/masjib-rilseu-pyeonggyun-johoesu-10man-neomgin-keurieiteoyi-cwalyeong-pyeonjib-eobrodeu-rutin Wed, 15 Apr 2026 16:08:30 GMT <![CDATA[광고주가 보는 릴스 vs 시청자가 보는 릴스 — 채택되는 포트폴리오 릴스 공식]]> https://inflee.co/blog/influencers/reels-for-brands/gwanggojuga-boneun-rilseu-vs-siceongjaga-boneun-rilseu-caetaegdoeneun-poteupolrio-rilseu-gongsig https://inflee.co/blog/influencers/reels-for-brands/gwanggojuga-boneun-rilseu-vs-siceongjaga-boneun-rilseu-caetaegdoeneun-poteupolrio-rilseu-gongsig Wed, 15 Apr 2026 16:08:03 GMT <![CDATA[2026 인스타 알고리즘 '관심사 풀' 시대 — 릴스 주제를 좁혀야 광고주가 찾아오는 이유]]> https://inflee.co/blog/influencers/reels-for-brands/2026-inseuta-algorijeum-gwansimsa-pul-sidae-rilseu-jujereul-jobhyeoya-gwanggojuga-cajaoneun-iyu https://inflee.co/blog/influencers/reels-for-brands/2026-inseuta-algorijeum-gwansimsa-pul-sidae-rilseu-jujereul-jobhyeoya-gwanggojuga-cajaoneun-iyu Wed, 15 Apr 2026 16:07:28 GMT <![CDATA[데이터로 반박하는 단가 협상 스크립트 3가지 — 복붙 가능한 DM 템플릿]]> https://inflee.co/blog/influencers/monetization-pricing/deiteoro-banbaghaneun-danga-hyeobsang-seukeuribteu-3gaji-bogbut-ganeunghan-dm-tempeulris https://inflee.co/blog/influencers/monetization-pricing/deiteoro-banbaghaneun-danga-hyeobsang-seukeuribteu-3gaji-bogbut-ganeunghan-dm-tempeulris Wed, 15 Apr 2026 07:56:38 GMT <![CDATA[광고비 말고 돈 버는 5가지 구조 — 인플루언서 수익 다각화 로드맵]]> https://inflee.co/blog/influencers/monetization-pricing/gwanggobi-malgo-don-beoneun-5gaji-gujo-inpeulrueonseo-suig-dagaghwa-rodeumaeb https://inflee.co/blog/influencers/monetization-pricing/gwanggobi-malgo-don-beoneun-5gaji-gujo-inpeulrueonseo-suig-dagaghwa-rodeumaeb Wed, 15 Apr 2026 07:55:40 GMT <![CDATA[광고주가 "예"라고 답하는 미디어킷 만드는 법 — 무료 템플릿 + 인사이트 캡처 가이드]]> 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